A few examples projects I've worked on
49ers “invasions”
Assignment: Sponsor five pep rally events for dedicated “Faithful” fans in opposing team cities the day before the game in collaboration with the San Francisco 49ers team.
Outcome: Promoted brand while providing eyewear and swag to over 5200 fans at events in 2022. Built positive associations and brand loyalty through the 49ers partnership.
vision Screenings
Assignment: Lead a series of vision screenings for children as a part of the “See Better, Live Better” campaign.
Outcome: Worked with nonprofits to organize and plan three events screening over 300 kids. Recruited and led dozens of company employees to serve participate and promoted volunteerism company-wide.
Activation Development
Assignment: Oversee the design, build and implementation new gaming activation unit and pop-up store to utilize at e-sports and gaming events.
Outcome: Worked closely with a cross-functional team of designers and agencies to create an engaging set up that can be configured a variety of ways and has been used at PAX East, Twitchcon, Dreamhack and more.
ROAD WARRIOR
Assignment: Oversee a series of music festival activations to increase brand awareness and consideration
Outcome: Along with a hard-working team brought Zenni on the road with a 20x30 trailer that served as a pop-up store. Festival attendees at BottleRock, Firefly, Life is Beautiful and other fests made purchases, received excellent customer service coupons and swag and learned about Zenni.
Pax East Interview
Assignment: Represent the brand in interviews and networking in the gaming and esports space.
Outcome: Interview posted on the TechnicalFowl blog. See interview here.
Blackcattips
Assignment: Create a new “photo moment” for music festival activations that would inspire photos, promote Zenni.
Outcome: What wasn’t in the assignment was to give an artist a platform to share his works. I commissioned Georgia-based folk artist who goes by BlackCatTips to design a unique photo backdrop. We loved spreading his unique style across the country as we hopped from fest to fest.
“Blokz” Party, Chicago
Assignment: Oversee the ribbon-cutting of a newly refurbished city basketball court in partnership with Chicago Bulls.
Outcome: Partnered with Bulls and agencies to invite community members, local elected officials, Bulls players and legends, to attend. Covered on local media, this fun event gave kids and families the chance to meet Benny the Bull and receive a free custom basketball.
FoodTech Event
Assignment: Create an event for the San Francisco startup/tech and food communities about the future of FoodTech.
Outcome: Partnered to develop a panel discussion and pitch opportunities for FoodTech startups tackling issues around sustainability and upcycling. Great turnout, delicious food samples and interesting conversations about how to rethink food waste.
Emcee for major
donor weekend
Assignment: Serve as emcee for a 3-night major donor weekend for non-profit organization MAP International.
Outcome: Set the tone for the weekend (friendly, warm, welcoming), introduced speakers, kept the program on time and developed a fun ice-breaker trivia game that at one point got the whole room (60+ people) singing the Gilligan’s Island theme song.
Oktoberfest+Bingo
Assignment: Collaborate with a steering committee to create a new Fall-kickoff social event for young professionals.
Outcome: Transformed a blank event space to a Bavarian beer hall with beer, brats, pretzels and snacks. Because the committee wanted a structured way to meet other young professionals, developed a youthful, fun team bingo competition that allowed 50+ to interact and have fun.
Staff&Family Conference
Assignment: Elevate the annual 5-day staff and family conference (170+ attendees) to an experience that parents and kids would enjoy and anticipate the whole year.
Outcome: Created new age-appropriate programs for children and teenagers run by teams of dedicated volunteers. Introduced a family field day competition and talent show. Parents are now sure their children are well attended when they are in meetings. Staff kids say the conference is one of the highlights of their summer.
Event Blog
Assignment: Serve as an expert guest contributor on the blog for Attendify, an event app.
Outcome: Wrote several posts on event topics including the "5 Ways to Build Positive Relationships with Event Stakeholders."
nexus conference
Assignment: Upgrade the flagship collegiate student conference in appeal, quality, and reach.
Outcome: Drove rebranding and oversaw new social media outreach. Secured state-of-the art production team and recruited compelling speakers resulting in positive attendee feedback.
Urban Cowboy Party
Assignment: Create a unique birthday experience for native Texan in NYC.
Outcome: Ideated and realized an urban cowboy-themed event with real mechanical bull at the Ace Hotel. The only mechanical bull ever at the hotel. The staff were amused. Attendees had a blast.
Winter Staff Conference
Assignment: Restructure key internal conference to improve efficacy and staff feedback.
Outcome: Collaborated with key leaders to shift conference to primarily professional development. Secured speakers and created workshops that met felt needs of employees and furthered the goals of the organization. Put in place informal social opportunities to build camaraderie. Staff were better equipped and were grateful for opportunities to learn and grow.